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Greta Thunberg registró su nombre y el del movimiento que lidera como marcas comerciales

La joven activista sueca declaró que su imagen y su movimiento están siendo usados de manera fraudulenta.

jueves 30 de enero de 2020 - 4:49 pm

La activista climática Greta Thumberg anunció a través de sus redes sociales que remitió al registro de patentes y marcas tanto su nombre propio como el del movimiento “Fridays for Future” que fundó en 2018 y que la catapultó hacia la fama mundial.

Mi nombre y el movimiento #FridaysForFuture se están utilizando constantemente con fines comerciales sin acuerdo alguno”, explicó la joven de 17 años en su cuenta de Instagram a sus casi 10 millones de seguidores. En su publicación, lamentó además que se vendan productos o se realicen colectas de dinero en su nombre y en el del movimiento.

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Impostors, trademarks, commercial interests, royalties and foundation… First: Unfortunately there are still people who are trying to impersonate me or falsely claim that they "represent" me in order to communicate with high profile people, politicians, media, artists etc. Please be aware that this is happening and be extremely suspicious if you are contacted by ”me” or someone saying they ”represent” me. I apologize to anyone who has been contacted – and even misled – by this kind of behavior. Second: My name and the #FridaysForFuture movement are constantly being used for commercial purposes without any consent whatsoever. It happens for instance in marketing, selling of products and people collecting money in my and the movement’s name. That is why I’ve applied to register my name, Fridays For Future, Skolstrejk för klimatet etc as trademarks. This action is to protect the movement and its activities. It is also needed to enable my pro bono legal help to take necessary action against people or corporations etc who are trying to use me and the movement in purposes not in line with what the movement stands for. I assure you, I and the other school strikers have absolutely no interests in trademarks. But unfortunately it needs to be done. Fridays For Future is a global movement founded by me. It belongs to anyone taking part in it, above all the young people. It can – and must – not be used for individual or commercial purposes. And third: together with my family I’m setting up a foundation. It’s already registered and existing, but it not is not yet up and running. This is strictly nonprofit of course and there are no interests in philanthropy. It is just something that is needed for handling money (book royalties, donations, prize money etc) in a completely transparent way. For instance, taxes have to be paid before we can give them away to specified purposes and charities. This takes a lot of time and work, and when the foundation is fully up and running I will tell you more. The foundation’s aim will be to promote ecological, climatic and social sustainability as well as mental health. Love/ Greta

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La joven también anunció la creación de una fundación sin fines de lucro y centrada en la ecología y el bienestar. Explicó que es “necesaria para gestionar el dinero” que obtiene en concepto de derechos de autor, donaciones, premios, “de forma totalmente transparente”. La fundación busca “promover la sostenibilidad ecológica, climática y social, así como la salud mental”, explicó, aunque no indicó cómo se llamará.

La adolescente trató de patentar a su vez el término ‘Skolstrejk for klimatet’, que literalmente significa ‘huelga escolar por el clima‘ en sueco y que constituye el eslógan que la acompaña a todas partes desde que se ausentó por primera vez de clase en 2018 para protestar en solitario con un cartel frente al Parlamento de Suecia.

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